Gurhan Cevikel

With over 15 years of experience spanning the Middle East, Europe, Africa, and Asia, Gurhan Cevikel assumes the role of Head of Marketing – MEA at Bridgestone., He is in charge of defining, coordinating, and executing the marketing strategy for the MEA region in line with the BSEMIA Marketing Guidelines and MEA strategic priorities. He oversees all marketing activities – including Brand Platforms Activation, Trade Marketing, Communication, Digital Marketing, Pricing, and Strategic Planning.

Gurhan’s impressive journey includes a notable stint at Shell, where he ascended to the position of Global Marketing Director – Retail Lubricants, demonstrating his expertise in go-to-market strategies, pricing, portfolio management, and communication planning. Subsequently, he assumed the role of Head of Market Intelligence & Consulting at GFK Middle East & Africa LLC.

Gurhan’s academic foundation is rooted in a B.S. in Chemical Engineering from Bogazici University, complemented by a Masters of Business Administration (MBA) from Yeditepe University. Fluent in both English and Turkish, Gurhan is poised to lead MEA’s marketing endeavors to new heights